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About Us

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Market Support Programme (MSP)

To any entrepreneur considering a food startup, we would ask two questions.

First, are you providing a product or service that answers a real need for consumers?

Second, are you and your investors prepared for the long haul both mentally and financially? 
 

The startup that answers yes to both of those questions has a good shot at not only disrupting the food industry, but sticking around to reap the rewards. Market Support is a programme developed to support agrifood entrepreneurs with technical, operational and management capability as they aim to reach local, regional and international markets.

Market Support is a programme developed to support agrifood entrepreneurs with technical, operational and management capability as they aim to reach local, regional and international markets.

Our goal is to:
 

Capture and proactively engineer network effects for

market access and value chain integration

Manage performance with a pragmatic growth mind-set

Develop robust investment strategies leveraging

local and international context

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The agriculture value chain universe covers hundreds of sub sectors serving myriad crops, livestock, processing activities, agriculture technologies (Agtech) and customer needs. These subsectors are exposed to broadly similar macro trends. Each, however, has unique supply, demand, and competitive situations. African agrifoods can scale by adapting offerings and business models to serve local and international markets – these are the businesses the programme will support; we encourage the combination of innovation with entrepreneurship to develop agribusiness across the continent. 

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African Agri Council NPC

Building the African agrifood network

The African Agri Council NPC (AAC). a non profit, is a pan African institution that promotes the development of sustainable food and agriculture in Africa. We are a network of key stakeholders connected to Africa’s entire food and agriculture business value chain.

We work with governments, investors and project owners and developers to accelerate investment into bankable agricultural projects, and bring together food and agriculture buyers and sellers and with a focus on attaining and improving access to regional and international markets.

Our networking platforms bring together thousands of members, partners, government representatives, investors, consultants, technology providers, retailers, farmers, aggregators and traders to connect, share knowledge and together help grow Africa’s agricultural sector. For more information go to www.agricouncil.org.

We run four annual events. These range in size from 400 to 950 participants. Our African Agri Investment Indaba (AAII) held in Cape Town is now Africa's largest agribusiness and investment conference. The Investment Food Forum (IFF), Market Access Africa (MAA) and AFTI Summit have attracted a lot of interest from various stakeholders and partners. As a member, you will receive a discount off the registration fees of our events. Visit www.agricouncil.org/events to see our upcoming event dates.
 

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